Creative Homes

Creative Homes
Creative Homes
Creative Homes
Creative Homes

Aims and objectives:
At Creative Homes we support families to give children the best start in life. Our playful solutions reduce daily stresses in the home and help create happier, healthier and better connected families.
From toothbrushing to healthy eating, toilet training to reducing mess and clutter, we’re here to help reduce day-to-day stress in the home. We offer a range of simple playful and creative solutions, which give families a helping hand towards building lasting, positive routines.

Through building adult capabilities we increase child outcomes.  Our families build confidence and resilience to take control of their daily life, improving their health at home and increasing their connection to the local community and further support around them.
We aim to work across housing, health and cultural sectors to encourage partnership working and cultural commissioning.  We challenge our housing and health partners to take the arts, and the role of the artist, in improving health outcomes seriously and challenge our cultural partners to improve access and a sense of cultural entitlement in their programme design.
We aim to change the way society thinks about, and acts on, early intervention. We believe the more time and money invested in children early on in the life, the higher the cost saving to the government purse later into adulthood on health, housing and happiness.

Description of the arts activity

Creative Homes delivers live artist experiences in family homes. Using trained artists, including storytellers, dancers and musicians, we share skills with families that increase family attachment, readiness for school and directly tackle stresses of daily life. Artists and home resources support families to continue using their new skills to bring rhythm and routine to daily life. Every aspect of service from door-knocking to pathway support is delivered through artistic activity.

Home visits consist of a consultation where song, dance and visual arts are introduced into the home through games, den building and treasure hunting. We work with the family to identify an area of daily life at home we can best support. So far these include visits from the Play Inspector, Creative Chef, Tooth Fairy, Toilet Training Sailor, Clutter Inspector and a baby-specific experience. Following home delivery, artists create pathways to local health and cultural services through fun, creative journeys, linking their home experience to the wider world around them.

Details of the project participants

We work with some of London’s most in need families (those living in social or sheltered housing and on income support) who have one or more children under 5 years old. We work with Housing, Health, Education and Cultural sectors to find and support these families that or the most hard to reach.

For Housing we deliver an 18-week Hub to Home service that reaches 30-50 families through door knocking, group sessions, home visits and pathway support to local services. The families we work with are more likely to not be known by, supported by or have not opted in to children’s services, health services or their housing providers in-house services.

We connect Children’s Services with the families they want to reach through our projects run on social housing estates, or Children’s service providers refer families to us. Our family home visits consist of 5 visits: consultation, two live artist visits, a follow up and a pathway session.

For Nurseries we offer a visit from our Tooth Fairy or Toilet Training Sailor help support settings to improve independence and readiness for school through playfully encouraging healthier routines at home and in nursery.
For Cultural organisations we increase access to our families, enhance programming and deliver quality provision from the home to high profile regional cultural centres.

Project management

Management Team: Creative Director and Project Managers are responsible for recruiting and training staff, quality assurance,safeguarding, HR and Finance.

Delivery Team:  Every Creative Homes project has a Hub Manager, Lead Artists, and Assistant Artists.  The team are responsible for delivery against targets.  They are responsible for customer experience, measuring day-to-day impact, gathering consent, risk assessment and referrals.

Participants:  Every family consents to working with us. Families consent to taking part considering our policies on safeguarding, data protection and sharing of information and the ethics of taking part in research. The service is fully funded by our partners so participating families have access our service free of charge.

Evaluation methods and findings

Creative Homes are dedicated to building an evidence base that proves that our service works. We have developed an impact measurement model in partnership with New Economics Foundation, Design Council and Narativ.
As part of the Knee High Challenge we have worked hard since 2013 to build a theory of change that has an affinity with the wider missions of public health and housing organisations. We value the support of New Economics Foundation, Design Council and Narativ in developing an impact model with us over 2015/6.
A study of our Impact for 2015 was published by New Economics Foundation and Design Council:Knee High Design Challenge Impact evaluation: final report in April2016:

A summary of the report can be found here:

Impacts for Families
• 61% improvement in quality of rhythm and routines in the home
• 37% reduction in stress linked to the targeted routine, e.g. toilet training
• 30% increase in parents’ confidence around routines in the home
• 23% increase in frequency of play at home with children
• 100% families changed their family space around to function better at home

Impact for Commissioners
• 46% unidentified families reached through door knocking
• 70% families referred to further support services
• 67% families spending more time outside of the home
• 22% increase in connection to their communities reported by families

Supported using public funding by the Arts Council England